SAENGERRUNDE BRAND EXTENSION

The Saengerrunde singing club is a German singing club located in the heart of Austin. They have a mark that has existed almost as long. However, they needed an extension of the brand to exemplify the many events and auxiliaries that they have spun off over the years. Borrowing from art and architecture of the club halle, marks for the bowling club, the dance halle, and the Friends of the Austin Saengerrunde were developed, as well as a lockup system so that any mark can lockup to the original mark to show internal hierarchy and ownership.